Born in the UK

All our products are designed in the UK

800+ reviews

See why everyone loves INNOluxe

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Hairdresser made

Made by hairdressers for hairdressers

Free shipping

Free delivery on absolutely everything

Advanced AminoBond Technology

The secret’s in the science

Healthy hair is over 90% protein, so INNOluxe uses advanced protein technology to feed your hair with exactly what it needs. We top it all off by creating a conditioning shield, leaving your hair unbelievably strong, silky-soft and super-shiny.

GAME-CHANGING COLOUR ADDITIVE

We’re so over colour damage

You should be, too. Our Advanced AminoBond Technology is the secret to strong, soft, shiny hair that takes your colour to the next level. You’ll love the difference!

STAND-ALONE BOND BUILDER

No colour? No problem

INNOluxe creates incredible strength, shine and softness on all types of hair. Plus, it’s a relaxing and oh-so-indulgent salon experience, and don’t we all deserve some of that from time to time?

"INNOluxe makes the impossible, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!"

Sophia Hilton, INNOluxe brand ambassador

VEGAN LEAVE-IN TREATMENT

Everyone loves Elixir V3!

Leave-in conditioners are so last year. Instead, meet Elixir V3, the next generation in at-home treatments. The difference? Elixir V3 treats your hair to continual repair, as well as boosting condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, use it every day for head-turning results.

HOMECARE FOR COLOURED HAIR

#SAVED: Self-care for coloured hair

Make your colour last with #SAVED Shampoo, Conditioner and Mask. Packed with nourishing, conditioning ingredients to keep your colour looking and feeling fabulous, #SAVED will make sure you look fantastic!

AT-HOME TONERS FOR BLONDES

PLATINUM: Designed with cool blondes in mind

PLATINUM’s colour technology keeps blonde, ash, grey and white tones cool. Our nourishing purple shampoo, violet conditioner and intense blue mask banish unwanted yellow or orange tones and leave your hair insanely soft and shiny.