Next level bond builder and colour additive
Born in the UK
All our products are designed in the UK
1000+ reviews
See why we're rated 4.9/5 on Trustspot
Hairdresser made
Made by hairdressers for hairdressers
Free shipping
Free delivery on absolutely everything
Stand-Alone
INNOluxe creates incredible strength, shine, and softness on all types of hair. Plus, it's a relaxing oh-so-indulgent salon experience, and don't we all deserve some of that from time to time?
With Colour
We're so over colour damage and you should be, too. Our Advanced AminoBond Technology is the secret to strong, soft, shiny hair that takes our colour to the next level. You'll love the difference!
With Other Treatments
INNOluxe can be used with many different treatment types. Hair relaxers or Keratin based treatments and more.
"INNOluxe makes the impossible, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!"
Sophia Hilton, INNOluxe brand ambassador
VEGAN LEAVE-IN TREATMENT
Everyone loves Elixir V3!
Leave-in conditioners are so last year. Instead, meet Elixir V3, the next generation in at-home treatments. The difference? Elixir V3 treats your hair to continual repair, as well as boosting condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, use it every day for head-turning results.
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Give your clients hair they'll love, whatever style they choose.