Rebuild your hair
Born in the UK
All our products are designed in the UK
See why everyone loves INNOluxe
Made by hairdressers for hairdressers
Free delivery on absolutely everything
Advanced AminoBond Technology
The secret’s in the science
Healthy hair is over 90% protein, so INNOluxe uses advanced protein technology to feed your hair with exactly what it needs. We top it all off by creating a conditioning shield, leaving your hair unbelievably strong, silky-soft and super-shiny.
GAME-CHANGING COLOUR ADDITIVE
We’re so over colour damage
You should be, too. Our Advanced AminoBond Technology is the secret to strong, soft, shiny hair that takes your colour to the next level. You’ll love the difference!
STAND-ALONE BOND BUILDER
No colour? No problem
INNOluxe creates incredible strength, shine and softness on all types of hair. Plus, it’s a relaxing and oh-so-indulgent salon experience, and don’t we all deserve some of that from time to time?
"INNOluxe makes the impossible, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!"
Sophia Hilton, INNOluxe brand ambassador
VEGAN LEAVE-IN TREATMENT
Everyone loves Elixir V3!
Leave-in conditioners are so last year. Instead, meet Elixir V3, the next generation in at-home treatments. The difference? Elixir V3 treats your hair to continual repair, as well as boosting condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, use it every day for head-turning results.
HOMECARE FOR COLOURED HAIR
#SAVED: Self-care for coloured hair
Make your colour last with #SAVED Shampoo, Conditioner and Mask. Packed with nourishing, conditioning ingredients to keep your colour looking and feeling fabulous, #SAVED will make sure you look fantastic!
AT-HOME TONERS FOR BLONDES
PLATINUM: Designed with cool blondes in mind
PLATINUM’s colour technology keeps blonde, ash, grey and white tones cool. Our nourishing purple shampoo, violet conditioner and intense blue mask banish unwanted yellow or orange tones and leave your hair insanely soft and shiny.
Amy valentine, Instagram influencer
“Tried the new @innoluxeuk formula and look how damn silky it is.”
“I’ve been so unhappy with how damaged and frizzy it’s been for ages so I’m over the moon.”