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All our products are designed in the UK

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Made by hairdressers for hairdressers

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"INNOluxe makes the impossible, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!"

Sophia Hilton, INNOluxe brand ambassador


Everyone loves Elixir V3!

Leave-in conditioners are so last year. Instead, meet Elixir V3, the next generation in at-home treatments. The difference? Elixir V3 treats your hair to continual repair, as well as boosting condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, use it every day for head-turning results.

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