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Platinum Is Here

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HEALTHY HAIR, FEARLESS STYLE

Make them talk.
Let them stare.

Meet the secret to unlocking the hair you’ve always wanted. INNOluxe means you can be as bold as you want with your style, confident that it’s outrageously healthy.

Our innovative protein technology doesn’t just protect your hair during the colouring process, it repairs it and restores its strength. We build integrity within the hair’s structure, leaving it feeling thick, lustrous and healthy.

You’ll be selfie-ready before you know it.

“INNOluxe repairs and rebuilds as we colour, giving us the freedom to create the looks our clients want… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!”

Sophia Hilton, founder of Not Another Salon, INNOluxe Ambassador and all-round superstar friend to the brand

No colour? No problem.

Lots of salons use INNOluxe with colour, but it works just as well with treatments for straightening, relaxing or perming – and even on hair that’s never been treated or coloured at all.

Create Pro Account → Call Us On 03300 882226 Shop Pro →