In-salon hair repair treatment

INNOluxe - The Bond Builder

It repairs your hair faster than colour or other chemical services can damage it, and it adds protection and conditioning at the same time to leave every strand looking and feeling amazing.

Stand Alone

INNOluxe creates incredible strength, shine, and softness on all types of hair. Plus, it's a relaxing oh-so-indulgent salon experience, and don't we all deserve some of that from time to time?

With Colour

We're so over colour damage and you should be, too. Our Advanced AminoBond Technology is the secret to strong, soft, shiny hair that takes our colour to the next level. You'll love the difference!

With Other Treatments

INNOluxe can be used with many different treatment types. Hair relaxers or Keratin based treatments and more.

"INNOluxe makes the impossible, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!"

Sophia Hilton, INNOluxe brand ambassador


Everyone loves Elixir V3!

Leave-in conditioners are so last year. Instead, meet Elixir V3, the next generation in at-home treatments. The difference? Elixir V3 treats your hair to continual repair, as well as boosting condition and shine. Whether you want to strengthen, grow, or simply show your hair some love, use it every day for head-turning results.

Treatments to enhance your hair

At-home haircare products

Meet every blonde's best friend, the PLATINUM range and the super-colour-loving goodness in a bottle, the #SAVED range.


Make your colour last with #SAVED Shampoo, Conditioner and Mask. Packed with nourishing conditioning ingredients to keep your colour looking and feeling fabulous.

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Keeps blonde, ash grey and white tones cool. Our nourishing purple shampoo, violet conditioner and intense blue mask banish unwanted yellow or orange tones and leave your hair insanely soft and shiny.

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Advanced AminoBond Technology

The secret’s in the science

Healthy hair is over 90% protein, so INNOluxe uses advanced protein technology to feed your hair with exactly what it needs. We top it all off by creating a conditioning shield, leaving your hair unbelievably strong, silky-soft and super-shiny.

Born in the UK

All our products are designed in the UK

800+ reviews

See why everyone loves INNOluxe


Hairdresser made

Made by hairdressers for hairdressers

Free shipping

Free delivery on absolutely everything

Find your nearest INNOluxe salon

Become a INNOluxe Salon

Give your clients hair they'll love, whatever style they choose.