It’s no great secret that colouring your hair can leave it dry and coarse, and you won’t be shocked to hear us say that coloured hair needs plenty of love and care to keep it looking and feeling amazing.

Thankfully, there’s good news for colour addicts in the form of INNOluxe's professional quality treatments and products which are formulated to help you to repair, style and maintain your coloured hair with confidence!

But first, let’s take a look at how the damage happens in the first place...

How does hair dye cause damage?

For a new colour to take to your hair, it has to penetrate the cuticle (AKA the hair’s protective outer layer) so that the dye can reach the hair’s inner structure where the colour lies. Hair dyes use ammonia to lift the cuticle, but this can damage it, too.

Another (potentially) damaging chemical you’ll have heard of is peroxide! This one is used to break down the hair’s natural pigment and remove the natural colour. The problem is, the pigment also contains vital moisture… remove the pigment and you remove moisture, leaving the hair dehydrated, weak and coarse. And we don’t want that!

Here's how to avoid colour damage

The good news is that these days, there are lots of ways we can minimise the damage that colouring does to your hair! Above all, we ALWAYS recommend getting professional advice before you colour. In the long run, it’ll cost you less than trying to fix the dodgy colour and damage done by a bad dye job. Promise.

We’d also recommend that you insist on a bond-builder treatment such as INNOluxe as part of your colour service. INNOluxe protects and repairs your hair while your colour is transformed, leaving your hair noticeably nourished, silky soft and beautifully shiny from the first time you use it.

That's great, but my hair is already colour damaged! How can I fix it?

Dreaming of super-sumptuous, super-shiny tresses but stuck with dry, colour-damaged hair? Look no further than INNOluxe's in-salon treatments, which work their magic to repair hair, leaving it healthy, stronger, shiny and working its magic to undo the damage from colouring and other chemicals.

Foam V3 is designed to revive and restore damaged hair. Its advanced formula penetrates deeply into each strand, replenishing essential nutrients and repairing the hair's structure. By strengthening and nourishing from within, Foam V3 rejuvenates damaged hair, leaving it visibly healthier, smoother, and more vibrant after each use.

Our Elixir V3 also specialises in reviving damaged hair. With its cutting-edge formula, it works to deeply penetrate and restore each hair strand, replenishing vital nutrients and reconstructing the hair's integrity. Resulting in a noticeably smoother, more resilient, and lustrous appearance with every application.


So with a little help from INNOluxe you CAN have coloured hair that’s healthy, nourished, shiny and smooth.

Only one question remains… Which colour will you choose first?!