The INNOluxe team are ready to kiss goodbye to 2016; it’s been an incredible 12 months for us, and we’re super excited to see what 2017 will bring.

Just before we dive head first into January, we wanted to share our favourite bits from this year!

Our First Birthday


We launch #SAVED, our first campaign with our fantastic ambassador Sophia Hilton; and Creative Head liked it!

The Year of Love

2016 was the Year of Love for INNOluxe by some super cool publications and influencers including the Huffington Post, London The Inside and Sophie Hannah Richardson.


Helped a handful of creatives create some incredible trends that took off. Our faves were The Perm, Blue Hair, The Blush Balayage, Hidden Rainbow Hair and Cream Highlights.

Salon International

We all had a great weekend at Salon International hosted by Hairdressers Journal. We even got to watch Sophia tell a packed audience how she uses INNOluxe to create her incredible colour bleeds!

Merry Christmas and a Happy New Year from all of us at INNOluxe!