Our newest SuperStar

🌟The Glamorous Adventures of Norman Boulton🌟


Yoga, Colour Blending, and Bond Builders

The live stream with INNOluxe founder Jez Barnett and our new INNOluxe Superstar and long-time collaborator, Norman Bolton, will leave you inspired, amused, and maybe even booking your next salon appointment or education with the man himself.


From Employee to Boss: Norman’s Journey

For those not yet acquainted with this hairdressing virtuoso, Norman is an independent stylist who recently took the plunge into freelance life after working in salons since the age of 15. He’s now rocking his scissors at Glitter Doll salon in Highgate, North London, alongside his best friends. Freelancing for just over a month, Norman’s already loving his new role as his own boss.

The Rollercoaster Ride at Not Another Salon, Norman’s career story is the stuff of hairstylist dreams. His time at Not Another Salon was a whirlwind of learning, adapting, and thriving. From mastering new techniques like colour bleeding to designing and running his own education courses, Norman embraced every opportunity. His enthusiasm was infectious as he reminisced about his first campaign with the salon, a highlight in a career already bursting with accomplishments. He has shared many a Salon International stage with his mentor and now ex-boss Sophia Hilton.


From Vibrant Colours to International Fame, Norman’s passion for vibrant hair colours was born in his early years—a time of long hours and meticulous training. This dedication paved the way for international opportunities, allowing him to blend his brand into larger teams seamlessly. The man’s travelled the world, and his stories from Birmingham to Philadelphia had us hooked. Also, who wouldn’t want to hear about students trekking from LA to Philly just to learn from a British hair guru?


An Award-Winning Streak

Speaking of accomplishments, Norman’s trophy shelf is anything but sparse. From winning last years ‘It List - Salon’s Stylist of the Year’ to winning it again this year along with the same award in The British Hairdressing Business Awards, his career has been a sparkling trail of wins and lessons. What’s his secret? Passion, human connection, and putting his heart and soul into every competition entry.

Platinum Balanced Plus: The Holy Grail of Hair Products. Hair product fans, unite! Norman’s deep dive into his favourite products was a treasure trove of tips. Top of the list? Platinum Balanced Plus, a 10-minute toning and treating mask that’s a busy stylist’s dream. He also raved about our new colour preparation spray FBR for tackling damaged hair and ensuring colour acceptance. If you’re looking to add some shine to your life (and your hair), Norman’s recommendations are pure gold.

Modern Hair Colouring: High-Tech Hair, High-Stress Stylists. With the rise of social media and Pinterest-perfect hair inspo, client expectations are higher than ever. Norman and Jez discussed the increasing complexity of hair colouring and how it’s changed over the last decade. Thankfully, products like FBR and Balanced Plus are here to save stressed-out stylists from the nightmares of overprocessed locks.


Pricing and Bond Builders: Client Education is Key

Norman’s take on pricing premium treatments was simple: educate your clients. Glossy Instagram hair doesn’t happen without the help of INNOluxe bond builders and treatments, and clients are happy to pay when they understand the value. Take notes, stylists—client education is the secret sauce to happy customers and thriving businesses.


Teaching the World, One Hair Class at a Time. Whether it’s the high-energy classrooms of the US or intimate workshops in the UK, Norman’s teaching experiences are legendary. He spoke fondly of the “light bulb moments” his students have, and honestly, we got a little emotional. Teaching practical, time-saving techniques is his superpower, and his classes—fueled by his British charm—are the ultimate learning experience.

The Future Looks Bright (and Colourful). Norman’s not slowing down anytime soon. With education plans, collaborations with industry icons, and potential US expansion, his calendar is booked and busy. Yet, he remains grounded, focusing on building lasting client relationships and sharing his wealth of knowledge with the next generation of stylists.

Norman Bolton isn’t just a hairdresser; he’s a storyteller, an educator, and an inspiration.

Whether he’s blending the perfect pastel or mentoring future stylists, Norman proves that hairdressing is as much about human connection as it is about creativity.

So, next time you’re in the chair, think of Norman and remember: great hair isn’t just a look—it’s a journey.