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A Cocktail for “Healthy, Beautiful, Subtle & Shiny Hair”? Yes Please!


You might have noticed by now that we’re more than a bit obsessed with innovation, especially when it comes to keeping hair at its absolute healthiest.

We also love hearing how you’re using our products in exciting new ways, so when we heard rumours of a pretty special cocktail being whipped up at Trevor Sorbie salons, we couldn’t wait to investigate…

It turns out that the inventive treatment we’d been hearing about is the brainchild of John Spanton, Creative Colour Director and Technical Education Director for Trevor Sorbie International. It’s a cocktail of treatments that’s wowing his clients, so we thought it’s only fair that he share his secrets. We caught up with him to find out more for you.

John Spanton

John took us through his process step by step

He starts off by using INNOluxe V2 exactly as he normally would. That might be as part of the colouring process, a straightening or perming treatment, where he’d use REBOND V2, or as a Stand-Alone treatment using FOAM.

Once that stage is complete, he then towel-dries the hair thoroughly, ready for the next step.

This is where it gets really exciting!

After towel-drying the hair, John then applies the Intense Boost Mask from INNOluxe’s sister-brand, KeraStraight. He combs off the excess and then blow-dries it into the hair, before heading back to the basin for the final rinse. And then it’s just a case of the final blow-drying and styling before this cocktail of hair indulgence is complete.

This fabulous treatment doesn’t just work with one hair type or for a particular client. In fact, John tells us he recommends it to every single colour client he has, saying:

“Unlike most ‘moisture treatments’, KeraStraight’s Intense Moisture Boost is so light on the hair that it creates amazing results, even on the finest hair. Honestly, it seems like INNOluxe V2 and Moisture Mask were built to go together! The results are strong, healthy, beautiful, subtle and shiny hair. By using the cocktail method, these results seem to last longer than if the two treatments were used alone.”

And it’s not just John who’s a convert to the cocktail

The reaction from his clients has been pretty spectacular too:

“My clients have reported that their hair has felt amazing for up to a month after the cocktail treatment!”

The magic of INNOluxe V2

Part of the reason INNOluxe works so well with other treatments is that it’s designed that way. Our range of products is super-flexible, meaning you can adapt the way you use them to work with all sorts of processes, from colouring to perming or relaxing.

And thanks to the introduction of FOAM and PURIFY to the range, INNOluxe V2 is now better than ever as a Stand-Alone treatment too.

Get involved!

Like the sound of the cocktail? Book an appointment with John Spanton @ Trevor Sorbie Covent Garden.

And don’t forget to share the inventive ways you use INNOluxe with us on social so we can get excited about them too! Whether you’re teaming it up with other treatments or using it to push for more colour and creativity than you’d be able to achieve without it, tag us in on InstagramTwitter and Facebook


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