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Salon of the Month - Bad Apple Hair


Spring has sprung and we’ve loving the longer, lighter days. Kicking off this April is our brand new Salon of the Month - Bad Apple Hair.

Bad Apple Hair is a group of award-winning salons based in Birmingham, Walsall, Solihull and Wolverhampton. Founded by stylist Aid Tams in 2006, Bad Apple Hair brings his vision and attitude to life; it's three parts technique, creativity and flair and zero parts pretence.

“I was bored with uncreative hair salons that focused more on themselves than on their clients” - Aid Tams, founder of Bad Apple Hair

Bad Apple - INNOluxe Salon of the Month

2013 saw Managing Director, Gavin Mills come on board, helping to form Bad Apple Hair into the salon group they are today. This year they celebrate their ten year anniversary; crack the champagne we say!

Bad Apple are far more than ‘just hair’ - cutting edge service, flawless hospitality and engaging interiors are a huge part of what they promise to deliver each and every client when they pass through the salon.

Bad Apple’s Instagram showcases a whole range of cuts and colours generated in the salon but it’s actually balayage that’s most requested.

Whether it’s warm beach waves or bright pink vivids, hair health is always the top of their priority list. Taking care each head of hair to stand the test of time, means they have the ability to service clients of any age or gender whilst still being creative each time.

Bad Apple - INNOluxe Salon of the Month

Of course, they can’t keep these locks healthy with passion and creativity alone. When they saw beautifully shiny, strong and healthy hair filtering through their Instagram feed with INNOluxe tagged as the colour additive, they knew they had to have it!

Since introducing INNOluxe, clients have been commenting on how impressed they are with how shiny and conditioned their hair feels no matter what colour service they’ve had.

“All colour work has been totally transformed by using INNOluxe with clients saying it’s the best their hair has ever felt!” - Jess Coffey, Salon Manager

With INNOluxe in hand Bad Apple’s clients are happy all round - what more could you want when taking a client on a journey to their best ever hair?


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