Our ‘Salon of the Month’ feature is all about shining a light on those who’re super invested in INNOluxe; it’s our way of saying a big ‘Thank You’ for supporting us!
This month’s Salon of the Month really does shout from the rooftops about how much they love INNOluxe so congratulations Twisted Scissors, now’s the time for us to shout all about YOU.
We caught up with founder Georgia Bell to talk all things Twisted, INNOluxe and what’s up next…
Who are Twisted Scissors? They opened up shop in Rotherham two years ago, when founder Georgia, felt it was the right time to put her ideas out there and drive a team of her own.
“It’s always been a personal goal of mine to have my own salon.” - Georgia Bell, Founder
Georgia chose Rotherham simply because it’s her hometown. She’s the first to admit that the town isn’t exactly thriving, but she didn’t see that as a negative; Twisted Scissors was to become a reason for people to visit.
“It’s very exciting to bring something different to our home town centre, we’re here flying the hair flag for Rotherham.”
Like many other salons, one of the main challenges Georgia and Twisted Scissors faced was finding the right team to represent her and the brand she was creating. Georgia strongly believes that to lead a successful business, the team has to believe in what they’re representing.
This top business motto has helped Georgia to make Twisted a success. She’s now in a place where she’s thrilled with the team and brand she’s built. In two short years, Twisted Scissors have gone from strength to strength. We asked Georgia what her highlights have been so far, and she told us “It’s been such a hairdressing adventure since we opened, so many exciting things have happened in such a short space of time. The salon has entered numerous industry competitions as well as gaining a sponsorship deal with a major direct colour brand which was a great big stamp of approval. I’m so proud of how far we’ve come in only two years. Personally, I’ve been travelling to London once a week to assist Sophia Hilton and the talented team at Not Another Salon. From May I’ll also be assisting on the Not Another Academy courses.”
Georgia is a strong believer in investing in her own education as a salon leader which is super inspiring to her team.
With someone who’s never been to Twisted Scissors in mind, we asked Georgia what’s to be expected. “I would describe my business as fun, creative and comfortable. I think we stand out because we’re offering something vibrant and exciting within our area. We showcase a lot of our colour work on social media, this is important for people to see the creative work we’re producing if they haven’t visited us before and even to keep existing clients inspired and engaged. Consultation is key here. We really believe that’s the basis of forming a great relationship with our clients. We offer advice and information about what’s possible in one service and what we can work towards together for the future.”
On the topic of colour work they’re posting online, Georgia came into contact with INNOluxe just after starting at Not Another Salon. As soon as she used it when shampooing clients she knew it was a product she wanted to offer at her salon.
“I could immediately see the difference with the hair.”
INNOluxe is now a firm fixture in Twisted Scissors, as Georgia explains: “INNOluxe assists us in creating the best possible hair for our clients. It leaves the hair so healthy and shiny, let’s face it, for any professional within our industry condition is everything! From a client perspective, they see a change immediately. After just 20 minutes their hair feels in absolute optimum condition and that’s all thanks to INNOluxe. We can produce amazing results and that’s what a salon experience is all about.”
As for the future, Georgia had this to say, “We want to keep pushing forward as we have been over the past two years. The main focus is growing Twisted Scissors as a brand and creating the best quality hair for our clients.”
With a recent Salon Awards win for best colour salon in Yorkshire, we have no doubt that Twisted Scissors is here to stay! Keep up with all things Twisted Scissors over on Instagram at @twistedscissorssalonbarbers.