We don’t like to brag, but we’re really pretty proud of ELIXIR V2. In case you don’t already know (where HAVE you been?), ELIXIR V2 is our highly-concentrated leave-in conditioner and prep cream. Developed for use in-salon and at home between appointments, it enhances the effects of the INNOluxe in-salon treatment so that the luxury lasts longer. Or to put it...
“Hiya! My name’s Casey, I’m 32 and I’m a self-employed, hair-obsessed salon owner. Gosh, that sounds like a lonely hearts ad!” Yes, ladies and gents, Casey Coleman is this month’s stylist of the month, and he’s so good he saved us the job of coming up with the perfect intro! Casey, one of INNOluxe’s sponsored stylists, is the founder of...
Neon hair? Hell yeah! Let’s put hair colour’s latest trend under the spotlight… meet neon strips. For months now, neons have been huge news Unless you’ve been hiding under a rock, you’ll know that those brightest of colours are no longer just the domain of the highlighter pens on our desks or the odd hi-viz jacket. From fashion and accessories...
You might have noticed by now that we’re more than a bit obsessed with innovation, especially when it comes to keeping hair at its absolute healthiest. We also love hearing how you’re using our products in exciting new ways, so when we heard rumours of a pretty special cocktail being whipped up at Trevor Sorbie salons, we couldn’t wait to...
As if you didn’t already know, social media is a HUGE part of the hair industry today, so we’re here with a few tips and tricks we’ve picked up along the way. Social media is a whole other skill for stylists and colourists to master, so it’s no surprise that plenty of salons struggle with where to start. Casey Coleman,...
