SS18: Trend Predictions

We’ve seen full on ‘my little pony’ rainbow hair, the corporate rainbow in the form of a ‘hidden rainbow’ and generally bold and bright locks filled with as many colours as possible. This SS18 it’s going to be all about pastels. Think mermaid manes and keeping the colours tonal and soft.

To pull off this look the hair must be in prime condition and to stop the beautiful multitude of colours from fading fast your home care needs to be top notch. Think super healthy, shiny and ultimately soft hair in hues of lilac, lemon and baby pink!

"Vivid hair will always be around, but now spring has sprung clients are looking for lighter and brighter rainbow hair. Perfect for festival season.", says Charlotte Mckenna from Charlotte Mckenna Hair. "Normally pastel colours don't last that long, but with top direct colour brands coming to the UK, stylists can give clients the pastel shades they want knowing that they will last. Using INNOluxe V2 in my pastel creations and sending my clients home with Elixir, I can be confident my pastel rainbows won't fade overnight."

Hair trends don’t have to mean change and this SS18 we’re embracing the small updates you can get involved with that doesn’t involve a transformation.

We’re loving hair accessories, and so were the SS18 runways. Take your pick from scrunchies, hair clips, headbands, silk scarves, interesting partings. You name it, you can use it as a hair accessory.

Give your hair a break and focus on rejuvenating so it’s looking it’s best for summer. INNOluxe V2 provides incredible results when used as a stand-alone treatment, so pop it onto your blowdry appointments and see the transformation instantly.