Supporting the professional ALWAYS.

In a world where some brands throw exclusivity out the window, INNOluxe is proud to stand loyal with our dedicated, talented and creative hair professionals.

We're all about the belief that clients are best served when their products are recommended by the experts. As the hair industry shakes and stirs, INNOluxe stays true in preserving the exclusivity and empowerment that pros rightfully deserve.

Our in-salon treatments are crafted exclusively for dedicated hairdressers who work their magic every day. Your talent deserves the finest tools, and we're here to provide unwavering support every step of the way.


Do you offer discounts or sell on discount platforms?

No, INNOluxe products are exclusively available through our website and our network of salon partners.

We believe in the importance of preserving the exclusivity and empowerment of professional hairdressers. By exclusively selling through salons, we can maintain the integrity of our brand and ensure that every purchase supports the expertise and dedication of the professionals who use our products.

Why should I choose INNOluxe products over others available on the market?

INNOluxe products are designed and created by a hairdresser, to enable hairdressers to reach new levels for their clients.

We understand the importance of standing together and being exclusive to the industry. Our commitment to supporting professional hairdressers means that when you choose INNOluxe, you're not just getting high-quality products, you're also supporting the professionals who make the hairdressing industry thrive.