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INNOluxe Insurance - Colour With Confidence


INNOluxe & Just Hair Insurance Team-up to Resolve Colour Insurance Concerns

Colour additives are becoming increasingly popular in salons across the UK and around the world, creating an exciting new wave of innovative hair colour experts. These new products create the ability to push the boundaries with colour and are revolutionising the industry.

However, salons are currently facing a major stumbling block due to confusion over insurance. Major colour houses have created a whirlwind of trepidation, as salons are no longer sure if they can use these bond builders with colour treatments without rendering any insurance cover null and void. This has left some haircare professionals asking: Am I covered?

Thankfully, leading colour additive brand INNOluxe has found a solution which will enable professional hairdressers to continue using colour additives with confidence – the creation of an INNOluxe-specific insurance clause for salons. INNOluxe is now the first – and only – colour additive brand that has offered a tailor-made insurance clause which can remove the confusion.

Speaking of the recent development, Jez Barnett, co-founder of INNOluxe, said:

“INNOluxe creates amazing freedom for the professional hairdresser to deliver more for their clients, so it didn’t make sense that a product that makes everything better could cause any issues. Fortunately, we work with great insurers including Gary Crowder from Just Hair Insurance, who represents so many in our industry. Our part within the industry is all about creating fantastic solutions to deliver better than ever results. With these insurers' support and understanding, that’s now possible.”

Gary explained the thought-process behind the decision:

“INNOluxe’s willingness to engage in insurance matters and through the provision of comprehensive industry instructions helped shape our understanding and approval of their product. Needless to say, we are thrilled that we have in a small way contributed to obtaining a solution for the hair sector. Working together can make a difference!"

Balayage specialist and winner of the prestigious L’Oréal Colour Trophy, Sophia Hilton operates at the cutting-edge of the hair colouring industry. Colour additives are vital to the success of her newly launched salon on Brick Lane in trendy Shoreditch – Not Another Salon – so the news of a quick and decisive resolution was music to her ears. In a statement that perfectly sums up the relief felt by industry leaders, Sophia, who is the current face of the Hair Council, said:

“Finally, the big industry discussion is over. Thank God. We can all get on with making hair look better than we have ever been able to before.”

INNOluxe’s tailor-made insurance clause is available in this statement from Just Hair Insurance & Innoluxe.

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