Your cart

NOW THAT YOU'RE A
BLEACH SPECIALIST...

MAKE THEM TALK. LET THEM STARE. LOVE INNOLUXE.

Meet the secret to unlocking the hair your clients have always wanted. INNOluxe means they can be as bold as they want with their style, confident that it’s outrageously healthy.

Our innovative protein technology doesn’t just protect your clients hair during the colouring process, it repairs it and restores its strength. We build integrity within the hair’s structure, leaving it feeling thick, lustrous and healthy.

They'll be selfie-ready before they know it.

HOW DOES IT WORK?
THE REALLY QUICK VERSION

INNOluxe uses amazingly advanced protein technology to create a super strong network of sulphur bonds, repairing and rebuilding your hair and leaving it soft, strong, healthy and shiny.

PEOPLE LOVE INNOLUXE

“The hair feels stronger, thicker, sexier and smoother. It’s pretty awesome!”
- Sophia Hilton, founder of Not Another Salon, INNOluxe Ambassador and all-round superstar friend to the brand
“I love INNOluxe. It's so incredibly nourishing – you can really feel it's worked, you know?”
- CJ at Tangible Hairdressing

WANNA GET MORE INFO ON THE UK'S MOST LOVED BOND BUILDER?

Just give us a few details and we'll send you everything you need to know. It only takes a minute...