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How INNOluxe Works


Stronger, healthier hair with longer lasting colour

INNOluxe’s new product range that will take your salon’s colouring and technical services to the next level.

INNOluxe offers:

  • repair during all colouring processes
  • richer, longer lasting colours using safe technology that gets to work during and after the treatment, rebuilding and protecting hair bonds, maximising strength and allowing stylists to achieve even greater results
  • complete client accessibility – every colour, every lightener, all hair types
  • repair during all other chemical services – perm, straightening, relaxing
  • even greater repair with keratin services
  • powerful stand-alone repair & rebuilding treatment
  • freedom to take your colour & technical skills further & offer your clients the hair they most want

    Innoluxe ReBond, Balance Plus and Elixir 

    How does INNOluxe work?

    INNOluxe uses advanced protein technology to repair hair during the colouring process. It creates incredibly strong sulphur bonds that deliver highly effective restoration to hair. INNOluxe uses multiple levels of exceptionally low weight proteins, reinforcing sulphur bridges within the hair to provide greater strength and flexibility resulting in ever better repair and longer lasting results. 

    Nature’s bond. Technology’s secret agent.

    Hair contains a multitude of proteins (containing the amino acid cysteine). Cysteine is important because it makes up to 25% of the hair’s natural keratin & contains a sulphur atom. Two sulphurs together form a disulphide bond that results in a connection between two proteins. This link gives the hair its form and strength. When you straighten or perm hair, this bond is broken into two pieces and then reformed when the hair is pulled into a new shape. This disulphide bond can also be damaged with aggressive colouring options such as bleach & high lift tint. Hair is highly vulnerable when it is already damaged and previously there have been very few options except to cut or suffer weak, dry & damaged hair. There are many external forces that can weaken or break disulphide bonds – sunlight, chemical treatments, etc. These can lead to weaker, damaged hair.

    What INNOluxe does is apply the latest protein technology to form super strong bonds to strengthen and repair the hair. And it’s quick, meaning hair is restored to maximum strength fast.

    Working with our Brazilian scientist team using the latest protein technology on the market, we’ve created INNOluxe V2, a new range of products that consolidate the inner structure of hair, strengthening these hair bonds to leave hair stronger and healthier than ever before.

    There has never been a more exciting advance in the technology surrounding hair colouring and repair.

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