For decades the industries biggest names have been pushed to pull the most low maintenance hair trends out of their creative hats. Now clients are opting for a completely different kind of look and overthrowing the current trend landscape. 50’s ideology and investing time in your hair is back by popular demand.
This summer, colour genius Sophia Hilton, founder of Not Another Salon and innovative, ground-breaking product INNOluxe, introduce their collaborative launch collection. Deconstructing every constraint in their path, from choosing to transform bloggers and influencers instead of models to shooting a cult film style campaign video, a whole new style is brought to the industry.