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OUR STORY

Founded in 2015 by the team behind the world-leading KeraStraight, INNOluxe is a British brand taking on the world.

Founded in 2015 by the team behind the world-leading KeraStraight, INNOluxe is a British brand taking on the world. Working closely with an amazing team of scientists in Brazil, we’re constantly pushing the boundaries of what we can do to repair, rebuild and protect hair, so hairdressers can keep pushing the boundaries of colour and style. INNOluxe V2 launched in 2018 and took our protein based treatments to a whole new level. Watch this space for V3!

Jez Barnett

Jez Barnett is the one with the ideas and the absolute passion for the science behind healthy hair.

John Hubbard

John Hubbard is a highly pragmatic and talented businessman who counterbalances Jez’s creativity and vision. With a passion for all things digital, John works closely with Jez to deliver the amazing INNOluxe products and treatments into the market.

“We love working with INNOluxe because it’s been created by a hair mastermind that is Jez! Truly passionate and forever evolving to bring us the best.”
- @beautiquecosmetics