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INNOluxe Purify

INNOluxe Purify

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Wash away your troubles

Treat your clients’ hair to the very gentlest of cleanses with Purify, our new pre-treatment shampoo. The perfect start to a Stand-Alone or pre-perm treatment, we’ve formulated Purify to be super-kind to hair and (as you’d expect from INNOluxe) it’s a sodium chloride and sulphate-free zone.

We’ve made sure that the shampoo sits at pH 6-7, just a little higher than hair’s natural pH (4.4-5.5). That means it opens the cuticle layers really delicately, leaving it ready for the next stages of treatment.


  •         Delicately cleanses the hair before treatment
  •         Creates the perfect foundation for treatments
  •         Gently opens cuticle layers

What makes it great?

Free of sodium chloride, free of sulphates, pH 6-7

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