Treat your clients’ hair to the very gentlest of cleanses with Purify, our new pre-treatment shampoo. The perfect start to a Stand-Alone or pre-perm treatment, we’ve formulated Purify to be super-kind to hair and (as you’d expect from INNOluxe) it’s a sodium chloride and sulphate-free zone.
We’ve made sure that the shampoo sits at pH 6-7, just a little higher than hair’s natural pH (4.4-5.5). That means it opens the cuticle layers really delicately, leaving it ready for the next stages of treatment.
Delicately cleanses the hair before treatment
Creates the perfect foundation for treatments
Gently opens cuticle layers
What makes it great?
Free of sodium chloride, free of sulphates, pH 6-7