"…The world is always looking for the magic wand for unwanted yellow tones, well we found it and it’s a lifesaver!"

Sophia Hilton, founder of Not Another Salon and INNOluxe Ambassador

Keeping your locks cool, ashy and more Ice Queen than Goldilocks has been a battle since the start of time. OK maybe we’re not quite talking since the big bang (they had other things to worry about), but it’s been a long wait.

PLATINUM: try it today and you’ll never look back.