Split ends, breakage, frizz and more bad hair days than good... We’ve all been there and we all know that damaged hair is no fun. Plus, if your hair’s weak, your colour and style won’t last as well and you’ll find it incredibly difficult to grow your hair.

But how do you stop the damage from happening, and how do you fix your hair when the damage is already done?

Let’s take a closer look at the science of healthy hair, how the damage happens, and how INNOluxe’s Advanced AminoBond Technology can save the day.

Hair is made of proteins

In fact, healthy hair can be over 90% protein. And those proteins are held together by sulphur, hydrogen and ionic bonds.

Sulphur bonds are the strongest of these bonds. They give your hair its strength and shape, from straight to curly or anywhere in between. But all the bonds are important.

And the problems start when bonds get broken and hair becomes more porous.

The problem with being porous

When bonds break, they leave microscopic gaps in the hair and that means the hair can absorb more water (becomes more porous).

The more porous your hair, the weaker and more likely it is to break. It also becomes less able to hold a style and more susceptible to humidity and frizz.

Damage happens

It’s easy to think that strong chemicals are the only culprit when it comes to weakening hair, but all hair gets damaged. Some of the main offenders are…

Environmental damage

Weather (think wind, sun, cold and rain) and artificial environments like heating and air conditioning can all harm your hair.

Heat styling

Everyday styling routines like blow-drying, using straighteners, curling tongs or other heated tools can break bonds.


Unless you use it with a product like INNOluxe ReBond, any colour that works with bleach or developer will challenge the structure of your hair and reduce its strength.

Chemical services

Perming or relaxing hair works by deliberately breaking bonds and reforming some of them with the hair manipulated into a new shape.

However the damage happens, those all-important bonds that make up your hair end up broken.

Some hair types get damaged more easily

Even if it’s never been coloured, straightened or relaxed, naturally curly, Afro or textured hair is drier and coarser than straight hair. That’s because it’s harder for sebum, your hair’s natural moisturiser, to make its way from the scalp down the length of each strand.

Afro hair also has fewer outer layers of cuticle to protect each strand, and has far fewer sulphur bonds deep inside the hair’s cortex.

All that makes these types of hair more susceptible to damage from chemicals like colour.

Protein technology repairs damaged hair

Rebuilding the hair with proteins removes those tiny spaces where the extra water gets in, leaving the hair stronger, healthier and shinier.

Different types of damage need different types of repair. Smaller proteins strengthen and rebuild deep inside each strand while bigger ones repair and protect from the outside.

There’s no one ingredient that can repair damaged hair, which is why many bond builders and hair repair treatments can only go so far.

The INNOluxe difference

Our Advanced AminoBond Technology blends together lots of approaches into one uniquely-thorough answer to protecting and repairing hair:

It targets each area of damage with the specific size of protein it needs most, protecting softening and thickening each strand.

It creates connections between the proteins and adds extra crosslinks to form a superstrong network of bonds.

It adds a conditioning shield that weaves its way in and around every fibre, adding even more protection and condition.

V3’s Advanced AminoBond Technology means more strength, flexibility and condition than ever before. Learn more about V3.

Protect and repair your hair with INNOluxe

We’ve been developing our protein science since 2010. We pack all that know-how into repairing, protecting and conditioning your hair so it feels as good as new.

Repair and protect your hair every day with Elixir at home

Repair your hair in-salon and with colour