INNOluxe is hair confidence

It lets you and your clients go bold with style, safe in the knowledge that their hair is outrageously healthy. Our cutting-edge Advanced AminoBond Technology repairs and restores strength, as well as protects the hair during colouring and other technical services.

INNOluxe uses Advanced AminoBond Technology
to repair and rebuild in three ways...

With Bleach


With all kinds of colour

"I love how you can prep your client’s hair as well as using it within colour, giving hair amazing integrity. INNOluxe is a great base to work with, the fact that you have multiple products that help support copper colours, helps me in my day-to-day colouring."

The Copper Queen

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