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“INNOluxe Literally Makes the Impossible, Possible.” ~ Sophia Hilton

We are delighted to announce that Sophia Hilton - the extremely talented founder of Not Another Salon - has been appointed Innoluxe Global Ambassador for 2016. Balayage pro Sophia has picked up several industry awards in recent years, including the 2013 L’Oréal Colour Trophy and HJ’s Newcomer of the Year, so we’re incredibly excited to have her on the team.

Our very own co-founder Jez Barnett is especially pleased with the pairing. “We’re thrilled to have Sophia Hilton as our Ambassador as she is one of the most creative, forward-thinking colourists of this generation.” he said. “Sophia leads the way in the latest techniques and her philosophy of creating beautiful, individual colours for everyone, while ensuring their hair is in top condition, is a perfect representation of what’s achievable with Innoluxe.”

Not Another Salon

Revolutionising hair colour 

Sophia’s pretty happy to be working with Innoluxe too! As a salon owner and dye-hard Innoluxe devotee, Sophia says the colour additives allow her to create the gorgeous, award-winning, quality styles she’s famous for. “Innoluxe literally makes the impossible, possible,” she explained. “There are thousands of clients we turn down every year across the UK because we are worried about damage. Now, for this first time, I can almost say yes to anything.”

Sophia recently opened Not Another Salon. Located on Brick Lane, this is a London ‘salon with a difference’ based on an ‘anti-factory’ ideology. Here, Sophia focuses on creating unique, polished and healthy looks based on quality. “We don’t just bash-out high fashion,” she said. “I’ve always been taught about quality – anti-factory is about treating clients as individuals and removing that factory feeling.”

Amazing Transformations by Not Another Salon

Introducing Innoluxe

Innoluxe was launched globally at Salon International 2015, and stylists, distributors and visitors were excited by the brand’s impact on the market. And rightly so - Innoluxe is a breath of fresh air for hairdressers and colour specialists. Our ground-breaking colour additive is ideal for salons that want to push the boundaries of style and reach new levels of creativity. Using the latest protein technology, this repair solution is the ideal companion to technical treatments – such as colouring, bleaching and perms – and is perfect as a stand-alone treatment too.

As well as being a colour pro, Sophia knows the importance of strong, healthy hair and loves that Innoluxe does too. “I’ve always had a saying with my clients,” she said. “It’s hair health first, colour after. So I will always put condition as more important than the tone I create. Innoluxe means that I can look after both, so it's a dream.”

For more information, you can read a full account of Innoluxe’s global launch or take a look at this video:


Sophia will work with Innoluxe to create her first collection, film videos, and hold advanced colouring technique seminars. And, with Sophia adamant that Innoluxe is “not just another additive brand”, 2016 promises to be an action-packed year. Watch this space!

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