Keep your blonde cool and cleanse your hair in the gentlest of ways
Designed with cool blondes in mind, PLATINUM Shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. It’s free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!
Gently neutralises unwanted yellow tones thanks to our deep purple pigments
Is kind to your hair, as it’s free of sodium chloride (salt!) and sulphates
Leaves your hair with that long-lasting INNOluxe shine and softness that everyone raves about!
Massage PLATINUM Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend #SAVED Shampoo) to avoid over-pigmenting.
Deep purple pigments, soybean, glycerin, vitamin B5 and betaine
Free of sodium chloride (salt!) and sulphates
This purple shampoo is cruelty free and vegan.
Aqua, Disodium Laureth
Sulfosuccinate, Cocamidopropyl Betaine,
Glycerin, Panthenol, Glycine Soja Seed Extract,
Elaeis Guineensis Fruit Extract, Oryza Sativa
Extract, Moringa Pterygosperma Seed Extract,
Caprylyl Glycol, Guar Hydroxypropyltrimonium
Chloride, PEG/PPG-120/10 Trimethylolpropane
Trioleate, Laureth-2, Butylene Glycol, Parfum, CI
60730, PEG-90M, Citric Acid, Disodium EDTA,
Limonene, Linalool, Phenoxyethanol.