There was a problem submitting the form, Please check the fields for errors
There was a problem submitting the form, Please check the fields for errors

This product is currently out of stock.

Enter your email below to receive a notification for when it's back in stock.

Keep your blonde cool and cleanse your hair in the gentlest of ways

Designed with cool blondes in mind, PLATINUM Shampoo is a powerful vegan purple shampoo that neutralises those annoying yellow tones that can creep back into your blonde hair over time. It’s free of sulphates and sodium chloride (salt), making it gentle when it comes to cleansing, plus it strengthens, hydrates, thickens and adds shine!


  • Gently neutralises unwanted yellow tones thanks to our deep purple pigments

  • Is kind to your hair, as it’s free of sodium chloride (salt!) and sulphates

  • Leaves your hair with that long-lasting INNOluxe shine and softness that everyone raves about!

Get the best results

Massage PLATINUM Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend #SAVED Shampoo) to avoid over-pigmenting.

PLATINUM Shampoo works best with its buddies, PLATINUM Conditioner and PLATINUM Mask.

What makes it great?

Deep purple pigments, soybean, glycerin, vitamin B5 and betaine

Free of sodium chloride (salt!) and sulphates

This purple shampoo is cruelty free and vegan.

Ingredients (Vegan)

Aqua, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycerin, Panthenol, Glycine Soja Seed Extract, Elaeis Guineensis Fruit Extract, Oryza Sativa Extract, Moringa Pterygosperma Seed Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Butylene Glycol, Parfum, CI 60730, PEG-90M, Citric Acid, Disodium EDTA, Limonene, Linalool, Phenoxyethanol.

Reviews Shipping & Returns

Related Products