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Salon International: Here’s What Happened

For the second year running, INNOluxe took part in a little thing called Salon International hosted by our good friends at Hairdressers Journal.

Here’s a little insight into what we pulled out of our colour filled hat, one year into our incredible journey.

With the power of digital and social media, everyone can get a slice of what was on offer to an audience of thousands of hairdressers, salon owners and distributors from all over the world at the click of a button, long after the gates at ExCel closed!



This year we not only had the incredible support of our ambassador Sophia Hilton and her fabulous team from Not Another Salon but helpers from a collection of our best INNOluxe salons from up and down the UK!

They were on hand with the best advice to grow your salon business and book out your columns with INNOluxe; it’s not all about bleach and vibrant colours, INNOluxe repairs with perms, relaxers and as a stand-alone treatment. Of course, this information is always at your disposal; we’re only ever a phone call away, and we've a great help section on our App.

The stand as a whole took on an Apple-esque aesthetic, fresh white counters and underlit surfaces were the perfect setting for our gorgeously packaged bottles of magic. After a year of taking the industry by storm, Salon International was the perfect platform to let products speak for themselves. Our experts were on hand to share their incredible experiences; INNOluxe makes the impossible, possible - we’ve proved it.

Sophia Hilton and the team at Not Another Salon graced the HJ Stage two out of three days. If you missed it check out the whole show, LIVE on INNOluxe’s Facebook feed. They gave a special insight into the unique world that is Not Another Salon with two sets of four stunning colour bleeds that showcased the strength of INNOluxe. The work created with the help of our magic Aminobond Complex took to the stage and left the crowd speechless!

We were booming when the gorgeous models stopped by, fresh from the HJ Stage. Visitors could touch, feel and see up close the health and strength still in the girl’s hair after a rigorous colouring regime. The crowds were left wowed which got everyone raving about INNOluxe on social media.

But it didn’t stop when the models left our stand. On visiting the stand visitors signed up in their masses to enter the race to win a "Money Can’t Buy" Prize - this consisted of a chance to attend an exclusive, one-off course taught by Sophia, “Colouring for the Camera”. Sophia will be sharing a unique insight into Not Another Salon’s colouring techniques with amazing demonstrations and tutorials. She’ll also be exploring how to grow your following with inside hints and tips to online success and sharing how she makes the most of her looks when posting them on social media!

Keep sharing your amazing creations tagging @INNOluxe and hashtagging #SAVED.

Save each of your clients one INNOluxe treatment at a time!

Until next time.

1 comment

  • Alison Hamilton

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