We were absolutely thrilled to launch INNOluxe at this year's Salon International. Stylists, distributors and visitors from around the world were excited to see how our pioneering range of products worked, and they certainly weren’t disappointed. Read on to find out more…

A launch of passion and innovation

The global launch provided the perfect opportunity to showcase our ground-breaking products. And with the help of an amazing model, we were able to put Innoluxe to the test. Having seen the model’s before pictures, the crowds at Salon International were stunned by her hair’s dramatic transformation. And, even more impressively, her hair’s beautiful condition afterwards. Take a look at these before and after photos and see for yourself...

“INNOluxe’s UK launch was just 2 weeks earlier and we were delighted to hear some of Fabriq’s biggest fans have embraced Innoluxe too.

We had a lot of interest at Salon International from new distributors this year, who were particularly interested in taking on both Fabriq and Innoluxe."

Jez Barnett, INNOluxe’s co-founder

Here are some amazing snaps from the event…

But what is INNOluxe exactly? Quite simply, it’s…

A new era for hair colouring

INNOluxe is the next revolutionary step in hair colouring. Co-founded by John Hubbard and Jez Barnett, INNOluxe offers an innovative range of instant protein repair solutions that are set to transform the hair colouring industry for the better.

The new product range includes ReBond and Balance Plus, a two-phase in-salon treatment, plus the outstanding Elixir. They are designed to accompany hair colouring treatments and other technical services – such as perms and relaxers – and can even be used as a stand-alone product.

The two-phase in-salon treatment contains an advanced blend of low weight proteins and natural fruit extracts that rebuild and strengthen hair. By crafting strong sulphur bonds (a process known as bonding), Innoluxe strengthens and fixes hair faster than chemical processes can cause damage.

In a similar vein, the Elixir is a deeply concentrated leave-in conditioner that helps strengthen hair with various levels of flexible proteins. Used by adding a drop or two to wet hair and styling as normal, the Elixir is ideal for those looking to keep hair healthy, sleek and strong between colour treatments.

What’s next for INNOluxe?

“Our Fabriq distributor for the Channel Islands has taken on Innoluxe as well. She has received fantastic feedback and several salons have even claimed that Innoluxe is out-performing others colour additives on the market,” said Jez.

“Over the next few months we will focus on informing our current salon partners about Innoluxe, and turning the new distributor leads into business.”