PURIFY is our luxurious professional-only pre-treatment shampoo.

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Wash away your troubles

Our cruelty free, vegan shampoo treats your clients’ hair to the very gentlest of cleanses, perfect for use before any salon treatment. As you’d expect from INNOluxe, PURIFY is designed to be super-kind to hair, so it’s free of sodium chloride and sulphates, and has a gentle pH that’s just a little higher than the hair itself.


  • Cleanses the hair before you start a treatment

  • Gently raises cuticle layers

  • Creates the perfect foundation for salon treatments

Get the best results

Apply to damp hair, massage into a lather, rinse and repeat.

What makes it great?

Free of sodium chloride, free of sulphates, pH 6-7

PURIFY professional clarifying shampoo is cruelty free and vegan.


Aqua, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, PEG-90M, Caprylyl Glycol, Citric Acid, Disodium EDTA, Phenoxyethanol, Parfum, Linalool.

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