This product is for professionals only. Either register or sign in with a pro account to purchase this product.Sign in / register
Neutralise and cleanse blonde tones in the gentlest of ways
Designed with cool blondes in mind, PLATINUM Shampoo is a vegan purple shampoo which is powerful at neutralising yellow tones. It’s also gentle when it comes to cleansing thanks to its sulphate-free and sodium chloride-free formulation.
As well as deep purple pigments, PLATINUM Shampoo also contains soybean, glycerin, vitamin B5 and betaine so you can strengthen, hydrate, thicken and add that signature INNOluxe shine while you wash!
Neutralises yellow tones
Is free of sodium chloride and sulphates
Leaves hair with long-lasting shine and softness
Massage PLATINUM Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend #SAVED Shampoo) to avoid over-pigmenting.
Deep purple pigments, soybean, glycerin, vitamin B5 and betaine
Free of sodium chloride (salt!) and sulphates
This purple shampoo is cruelty free and vegan.
Aqua, Disodium Laureth
Sulfosuccinate, Cocamidopropyl Betaine,
Glycerin, Panthenol, Glycine Soja Seed Extract,
Elaeis Guineensis Fruit Extract, Oryza Sativa
Extract, Moringa Pterygosperma Seed Extract,
Caprylyl Glycol, Guar Hydroxypropyltrimonium
Chloride, PEG/PPG-120/10 Trimethylolpropane
Trioleate, Laureth-2, Butylene Glycol, Parfum, CI
60730, PEG-90M, Citric Acid, Disodium EDTA,
Limonene, Linalool, Phenoxyethanol.