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Maximise the clean light blonde and ash tones for your cool blonde and white hair with our luxurious toning shampoo, conditioner and mask.

Highlighted, coloured blonde hair and natural white hair has a tendency to become grey or yellow over time. Apart from losing the clean ash tone, the hair can often become dull and lose its gloss.

Sulphate and Sodium Chloride free INNOluxe Platinum Shampoo, Conditioner and Mask will maximise the cool tones with pure luxury, adding in strength, shine and our signature INNOluxe sensation

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